NFT Pioneers
NFTs did not appear out of nowhere. Behind the technology, the marketplaces and the sudden rush of attention were a collection of artists, developers, collectors, entrepreneurs and internet personalities who helped push the movement forward.
Some became famous. Some made extraordinary amounts of money. Some simply happened to be in the right place at the right time. And some were quietly building things long before anyone was paying attention.
Beeple became one of the most recognisable names in NFT art after Everydays: The First 5000 Days sold at Christie’s in 2021. His work helped move NFTs from the internet into the traditional art world, whether the traditional art world was quite ready for them or not.
Larva Labs, the studio behind CryptoPunks, created one of the projects that would become almost impossible to ignore. The tiny pixel characters became early symbols of the NFT movement and later helped shape the whole idea of the profile picture project.
Yuga Labs took that idea somewhere much bigger with Bored Ape Yacht Club. What began as a collection of cartoon apes became a community, a brand and a surprisingly large cultural phenomenon.
Kevin McCoy deserves a place much earlier in the story. In 2014, he and Anil Dash demonstrated an early system for registering ownership of a digital artwork on a blockchain. It was a long way from the NFT boom, but the basic idea was already there.
Anil Dash has also remained an interesting voice in the story because he was there at the beginning, before NFTs became a word most people had heard of. His early work with McCoy showed that the idea of digital ownership had been explored years before the 2021 explosion.
Gmoney became one of the better-known collectors in the space, particularly through CryptoPunks, and helped bring attention to the idea that digital objects could have cultural and social value beyond the image itself.
Then there were the marketplaces.
OpenSea became one of the places where the NFT economy really took shape. It gave artists and collectors a relatively straightforward way to buy, sell and discover NFTs, and quickly became a central part of the boom.
SuperRare approached things from a more curated art-world direction, helping establish the idea that digital artists could build careers and collector relationships around their work.
And then there were the thousands of artists who never became household names.
They were minting, experimenting, building communities, making mistakes, trying new things and working out what digital art might become while everyone else was still trying to work out what an NFT actually was.
That is probably the most interesting part of the story.
The NFT movement was never really about a handful of famous names. They are simply the names that are easiest to remember.
Behind them was a much larger group of people who helped build the strange, chaotic and sometimes ridiculous little corner of the internet that became known as NFT culture.