Where does NFT Art sit next to Traditional Art?
Every new art movement has a moment when people ask whether it is really art.
The Impressionists faced it when they began painting light and everyday scenes in ways that challenged the traditions of the academy. Picasso and the Cubists changed the way people thought about what a painting could look like. Duchamp placed an ordinary object in a gallery and called it art.
Photography had to find its place too.
Each time, the boundaries moved.
NFT art arrived with a similar question.
Digital artists had already been making art for decades, but NFTs introduced something new: a way to identify, collect and record ownership of a digital artwork on a blockchain.
Suddenly, digital art could enter a world that had traditionally belonged to paintings, sculptures and photographs.
In 2021, Christie’s offered Beeple’s Everydays: The First 5000 Days, a purely digital NFT-based artwork, for auction. It sold for US$69.3 million, becoming a landmark moment for digital art and bringing NFT art directly into one of the traditional art world’s most established institutions. Christie’s has continued to hold sales of digital art and NFTs since then. (Christie's)
There was also a great deal of speculation and noise around NFTs, particularly during the boom. It became easy to confuse the technology and the market with the art itself.
But the same thing has happened around other art movements. The arguments surrounding Impressionism were not really about whether paint existed. They were about what people believed painting should be.
Perhaps NFTs are part of that same continuing conversation.
A digital artwork does not become less of an artwork because it exists on a screen. Just as a photograph did not become less important because it could be reproduced, or a ready-made less important because it wasn't traditionally made by hand.
Artists keep finding new ways to make things.
The interesting question is not whether NFT art belongs beside traditional art.
It is what this new medium might eventually become once the noise around it has quietened.
Because art history has a habit of doing that.
What once seemed strange can eventually become part of the story.